Tuesday, October 26, 2010

Microsoft must think beyond the PC

Dawn of a New DayMicrosoft's chief software architect Ray Ozzie tells that Microsoft must think beyond the PC when it's time to change due to hit in the next five years. He wrote this in a memo called "Dawn of a New Day" after he announced he was leaving the company.

In the memo, Mr Ozzie said that the last five years had been "breathtaking" and expected the next five to be the same. But, he said, the strengths that had helped Microsoft grow in the past now risked holding it back.

That first memo imagined a world of seamless computing and kicked off Microsoft's attempts to get its many different programs working together across lots of different devices.

In Dawn of a New Day, Mr Ozzie praised the work Microsoft had done towards that end, but said rivals had done even better.

"...their execution has surpassed our own in mobile experiences, in the seamless fusion of hardware and software and services, and in social networking and myriad new forms of internet-centric social interaction."

The reason for this, he suggested, was Microsoft's legacy of being intimately tied to the PC.

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