Saturday, June 21, 2008

The New Cartier Love Charity Bracelets

High-end jewelry designer Cartier first launched its Love collection at the end of the 1960s and re-launched it in 2006 – with spectacular results. The 18-karat yellow gold bracelet – which originally constituted a modern re-interpretation of the old-fashioned but still infamous chastity belts – has undergone several styling sessions along the years, but people are just as fascinated with its signature screw design
now as they were when it was first launched in 1969. And now, the company's lower-priced knotted silk LOVE Charity Bracelet, which displays a miniature, pink gold version of a Love bracelet at its front, is turning out to be just as big a hit.

At $3,300, the gold bracelet was a little too pricey to be effectively enjoyed by too many people – however, it's more colorful, charity-dedicated sister bracelet, which retails for under $500, comes as a very fortunate alternative. Admittedly, it's not made of gold – however, it comes with a twist. Although the design is unitary, those interested in buying one can choose from eight different colors, each representing a different worthy cause. Cartier has pledged to donate $100 from the sale of each Love bracelet to its corresponding cause, and each cause is represented, sponsored and advocated by a separate celebrity.

Thus, profits from the sale of the red bracelet will go to youth AIDS research, advocated by Rosario Dawson. Deep pink bracelets – represented by Liv Tyler – support The Breast Cancer Research Foundation, while Salma Hayek represents her own foundation, which previously supported organizations giving aid to women who had undergone domestic abuse, and which now also helps disadvantaged Mexican kids overcome problems such as drugs, violence or lack of education. Sarah Jessica Parker is also involved in the project, granting her support to UNICEF via the blue Cartier bracelet. So, if you feel that any of these causes are worth your support, take your pick and wear your bracelet proud – it is definitely worth it.

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